7. Smiles by Mail
Recycled custom envelope and original Smiles by Mail stickers
2020 - 2021
In collaboration with Alec Huth
Product Design; Packaging Design; Graphic Design; Marketing
Smiles by Mail was a small busines I co-founded at the start of the Covid-19 pandemic as a way to spread positivity and encourage connection, while practicing sustainability and social good. I designed an array of handmade products as well as packaging, which was made from re-purposed paper bags and other waste materials.
First envelopes - made and painted by hand; eventually manufactured on a die-cutting machine in house
Envelopes packaged and ready to mail
Embroidery floss for rainbow car charms
Mothers’ Day car charms and wildflower seeds promotion
Envelopes packaged and ready to mail
Originally, goods were sold on a sliding-scale to ensure equitable access. Products included handmade cards, earrings, car charms, and wall art. Besides product and packaging design, I also built and maintained our website, created graphics and took photographs for social media posts, and partnered with other online small businesses to promote our missions.
Hand spun macrame rainbow earrings, inspired by our rainbow car charms
Handmade recycled paper cards with hand painted ghosts for Halloween
Customers had the option to have hand written notes added to the card and mailed directly to a friend
A photo of the cards used for our Instagram page
Non-profit product; funds raised were donated to non-profits