1. Let’s Eat!
Final UI for Food Feed
Final UI for Group Orders
2017 - 2020
In collaboration with Justin Holtermann
UX/UI; Product Design; Graphic Design; Operations; Entrepreneurship
Let’s Eat! was a startup that I co-founded aimed at making mobile food ordering easier and more accessible for college students. I led the design of our mobile application and managed company operations.
Pre-SkyDeck sketch prototype; first implementation of group ordering system and personal preferences
After a long, sub-par dinner I had an idea for a restaurant checkout app that eventually became an operational startup working to make group ordering on mobile easier than ever. As Chief Product Officer I managed a team of designers and developers to iterate and build a functioning mobile application.
Concept sketches for redesigned food feed
This startup gave me the ability to strengthen my design skills, specifically with UI/UX design and graphic design - I ran numerous sprints, user tests, and design reviews in order to create a seamless user experience.
Major redesign during SkyDeck semester 1; a large focus was placed on bright colors, simplified images of food, and robust personal preferences page
Final MVP design for group ordering system; group ordering allowed for friends to find a restaurant aligned with each of their dietary restrictions and preferences, order at the same time, and each pay with their individual cards
Ordering process from a restaurant while in a group; once an individual's items are picked, their order is added to a “queue” until each member of the groups’ order is set
Managing preferences within the individual personal profile
I also designed our website, pitch decks, and social media content. We were in Berkeley SkyDeck’s HotDesk program for two semesters, where we accelerated our growth and developed partnerships with other companies. Social media and other outwards facing graphics were designed to be fun, colorful, and attention grabbing. We hoped to convey an enjoyable, easy to use experience with our mobile application.
Compilation of first pitch deck
Compilation of pitch deck for MVP
Early Instagram ads for testing consumer interest
Instagram stories and ads for Bay Area Foodie Mini-Series campaign
Sketches of and implementation of early website