2. Fruit Face
October 2023 - Present - Freelancing
January 2022 - May 2023 - 16 month project
In collaboration with Alec Huth
Apparel Design; Product Design; Packaging Design; Graphic Design
fruitfacesf.com Instagram TikTok
Fruit Face is a sustainable, apparel focused small business based in San Francisco. The business evolved from Smiles by Mail to be a more scalable operation with a greater ability to make an impact in the world.
“eat all body shamers” baby tee with custom sticker, mailer, and recycled packaging
Fruit Face is a west coast western clothing brand that is made consciously and in small batches in San Francisco. You can purchase their apparel at seven locations in San Francisco and two in New York.
San Francisco Rodeo shirt; I created the rope and stylized the text
Model wearing unisex “eat all body shamers” tee in the Marina District, SF
Alec Huth modeling the “I ︎ SF” shirt and a Fruit Face pearl and bead necklace; the heart on the shirt is the fruit face logo
At launch, Fruit Face aimed to create high-quality, sustainable, locally made apparel and accessories. Inspired by early explorations with Smiles by Mail, alternative business models were experimented with at Fruit Face, including a 10% back program where 10% of revenue was donated to related non-profits. I’ve worked to develop graphics to be screen-printed on shirts and prints, create recycled packaging for mailing shirts, and design physical booth layouts for in-person sales.
The logo I designed for Fruit Face; tag version
Digital artwork for both website and print media